It looks that way, plus the way it links various sites/forums together like it does, rather than just linking people, it links entire globs of people. Can you imagine what it'll be like when it takes off big time? Sites like eBaum's World for humor as an example, joining in, with its over 1 million active users, that's just one member community there, how huge could this get? It could be monstorous! I'm talking Google Crushing big here!